With over 1.37 billion people, Africa remains the second-largest continent by population. Given the richness of cultures, ethnicities and stories, the continent is a source of untapped potential for the fashion industry, which is valued at $1.7 trillion worldwide as of 2022. HSA PR is proud to announce that it will be hosting a series of MasterClasses on how best fashion houses can craft compelling stories and create brand recognition and patronage; the kind of recognition that is not only continental but global. The MasterClass, titled ‘Communicating the Essence of Your Brand’, is an exciting opportunity for fashion houses to harness vital Public Relations skills that will elevate their brand recognition. These skills range from effectively identifying target audiences, curating appropriate messaging, and disseminating information on audience-specific platforms, to excellent communication strategies. 

The first MasterClass, which will be held on February 16th, 2023,  will be a hybrid event, with the in-person session hosted at the Kempinski Hotel Gold Coast City (with a limit of 40 seats). This will be followed by two virtual-only MasterClasses on February 21st and 23rd, 2023. The in-person and hybrid events will each start at 9 am GMT. The registration fee is GHS 1500 and attendance is strictly by registration.

We look forward to helping you craft a communication strategy that tells your story well, reaches your target market/audience, creates visibility, and yields great results.

Register here shorturl.at/ejpNR

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HSA PR's Masterclass Survey Report on the State of the Ghanaian Fashion Industry

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